The House of LR&C
Holiday Campaign Strategy & Identity
Welcome to The House of LR&C. Following the pillars of love, respect, and care, The House was built to democratize retail and redefine the way the fashion industry works. Its purpose is to foster inclusivity, lead through community, and above all, create large-scale positive change.
At Studio Marylou, we were tasked with crafting an immersive seasonal campaign that would embrace The House and its subbrands: Good Man Brand, LITA by Ciara, and HUMAN NATION. Collaborating closely, we wove a visual narrative that captured the holiday essence and echoed the core values of love, respect, and care.
We took a holistic approach in merging the four brands into a singular campaign. Our strategy revolved around crafting a joyful and unified visual language that encapsulated the essence of the festive season and The House's dedication to community-driven initiatives. The result? A symphony of colors, shapes, and patterns that harmoniously resonated across each brand.
Campaign & Art Direction
Web & Mobile Concepting
Print & Digital Marketing
Services
Wrap Yourself in Love, Respect, & Care
Inspired by the idea of giving and receiving love, respect, and care, this concept takes a classic yet refined approach to holiday with a minimalist, highly recognizable red-and-cream color palette. This theme honors the comfort and joy inherent to feelings of familiarity, as well as the care and attention we pour into wrapping gifts for the ones we love.
Interpretation & Hierarchy
An easy-to-apply color palette plus buildable graphic elements (like brand-specific “wrapping papers”) play up the idea of gifting, while layerable suite options—solids, trims, animated and static graphics—offer high levels of versatility and customization.
Spreading Joy, Inspiring Change
This collaboration delivered visuals and emotions that resonate deeply with both the client and their customers. It's proof of design's potential to inspire positive change and elevate brands by creating narratives that captivate and empower.
RECENT WORK
