LITA by Ciara
Lookbook, Print & Digital Campaign Assets
In 2021, Grammy Award-winning singer-songwriter Ciara launched a brand founded on the principle that Love Is The Answer. Introducing LITA by Ciara—a Black-founded, women-led fashion brand committed to crafting statement-making styles inspired by, and consciously co-created with, Ciara.
The Certified B Corp brand is committed to using climate-conscious materials whenever possible, like responsibly sourced leather, recycled cashmere, and plush faux fur spun from recycled polyester, embracing a love for both people and the planet.
At Studio Marylou, we skillfully crafted a space, both in print and online, that celebrates the soul of the collection. The lookbook gracefully showcases the season's lush prints, elevated silhouettes, and statement hues, while honoring the climate-conscious materials that lie at the heart of each piece.
Editorial Design
Print & Digital Marketing
Services
Inviting Connection & Conversation
We seamlessly wove the brand's unique color palette into a compelling digital experience, establishing an environment that elegantly guides users. The layout design enhances navigation, ensuring a smooth journey from start to finish. With meticulous attention, we transformed concepts into captivating visuals, inviting connections and conversations that fuel engagement.
RECENT WORK