Good Man Brand
Lookbook, Print & Digital Campaign Assets
Rooted in purpose and co-founded by Russell Wilson, Good Man Brand is more than a fashion statement—it's a commitment to fostering positive change. With an unwavering pledge, 3% of profit, after product cost, goes to the Why Not You Foundation, a nonprofit that helps empower marginalized youth.
Good Man Brand is all about combining movement and style effortlessly. It brings together modern appeal and timeless elegance, catering to the everyday man who appreciates both comfort and a polished look. Following this philosophy, our creative effort seamlessly matched Good Man Brand's vision for the Spring 2022 collection.
We carefully designed a compelling lookbook for this season. While showcasing the collection's unique items, it also serves as a motivating style guide, inspiring wearers to confidently explore versatile pairings. The lookbook provides a vibrant view on the collection, featuring fresh takes on springtime prints and trends.
Editorial Design
Print & Digital Marketing
Services
Digital Experience
The use of brand color throughout the e-commerce experience gives it personality, but in moderate amounts as to not distract from a seamless browsing experience. The e-commerce and email templates both lend themselves to ample storytelling and conversation-driving content.
Do good, feel good, look good.
Our creative partnership has truly brought the Spring 2022 collection to life, weaving together impact and impeccable design. Through thoughtfully assembled lookbooks, captivating in-store signage, and a harmonious digital identity, we've ignited the attention of conscious consumers, leaving a lasting mark across platforms. These efforts echo Good Man Brand's ethos of purposeful style for positive change.
RECENT WORK
