JuneBaby x Performance Kitchen Crafted
Art Direction & Chef Series Capsule Design
Embracing the vibrant tapestry of the culinary community, Performance Kitchen Crafted embarked on an inspiring collaboration with chefs from local Seattle restaurants. One of these Chefs being Edouardo Jordan of the renowned JuneBaby. The two worked together to craft wholesome and nourishing meals that pay homage to the rich heritage of Southern cuisine. Infused with resilience, elegance, and a captivating narrative, JuneBaby stands as a heartfelt tribute to Chef Jordan's father.
We were brought on by Performance Kitchen Crafted to create fresh packaging design that seamlessly integrated the collab into their existing product line. We merged their unique styles and defining motifs, thoughtfully infusing the spirit of JuneBaby while staying true to both brands.
Drawing inspiration from the comforting embrace of a home-cooked meal, we set out to craft packaging that captures this essence. The designs seamlessly blend fonts, colors, and visuals, conjuring the welcoming ambiance of Southern hospitality, inspired by Chef Jordan. With a nod to familiar comforts, we extend an invitation to savor new flavors and embrace cherished traditions.
Packaging Design
Campaign & Art Direction
Services
Styling: Karra Wise
Credits
Food With Roots
In alignment with this collaboration, we orchestrated a photoshoot underscored by themes of sharing a meal—an experience that echoes the core of this partnership. We drew inspiration from the intricate textures, vibrant colors, and delectable flavors intrinsic to the culinary and table settings. The resulting visuals artfully portray the sentiments and interconnections that naturally unfold during communal dining, weaving an authentic narrative. It's a seamless blend of shared stories, flavors, and moments that satiate not just the physical senses but also the soul—a testament to the collective approach of our team.
RECENT WORK
