All In Motion
Product Guide
Step into the world of All In Motion, an athleticwear brand that is redefining how performance and style can coexist. We were entrusted by Target's esteemed product team to craft a comprehensive product guide, supporting cross-functional collaboration between marketing and graphic design departments. Our mission? To align their internal vision, elevate the brand's direction, and ignite a captivating transformation that would resonate across channels, inspiring partners and consumers alike.
Drawing upon our expertise, we meticulously crafted an immersive tool that would serve as both an inspirational deck and a guiding compass for the All In Motion team.
Our collaboration began by capturing the essence of All In Motion – a brand that seamlessly marries function and fashion. We leaned into the energy and purposeful movement inherent in the label's DNA, infusing it into every aspect of our design.
Brand Strategy
Editorial Design
Services
Infusing vibrant pops and expansive color fills, each page layout became a manifestation of the brand's dynamic essence. Beyond aesthetic, these bright hues also serve a functional role, creating a system that beautifully segments the brand's subcategories.
Spirited typography guides the eye through the layouts with a sense of flow and momentum, intertwining with images as they follow and break grids throughout the spreads.
Igniting Momentum
Studio Marylou's collaboration with Target's product team has left a mark on the All In Motion brand, igniting a new phase of inspiration, innovation, and connection. As this tool guides marketing strategies, graphic design initiatives, and the overall brand landscape, All In Motion is strategically positioned to thrive. Over time, as the brand blossoms and transforms, these shifts will gently permeate, drawing in and fostering connections with both fresh and loyal customers alike.
RECENT WORK
